This page is a high-level checklist for ad compliance. Always verify final rules using the official policy link above (policies can change).
The quick takeaway
Most ad issues come from:
- Overly strong or unverifiable claims
- Misleading targeting or ad copy that doesn’t match the landing page/book
- Restricted content categories (varies by region and policy updates)
Checklist you can apply to any ad
Claims & guarantees
- Avoid “guaranteed results” style claims unless you can prove them.
- Prefer measurable, factual statements (format, audience, what’s inside).
Match your metadata
- Your ad copy should match your book title/subtitle/description.
- Don’t promise content that isn’t actually in the book.
Creative & assets
- Use assets you have the rights to use.
- Avoid imagery that implies endorsements or affiliations without permission.
A small table for fast QA
| Check | Pass if… | Fix if… |
|---|---|---|
| Claim strength | You can justify it | Rewrite to factual language |
| Relevance | Targeting matches reader intent | Narrow keywords/audiences |
| Rights | You own/license visuals | Replace or document license |
Related resources
- Metadata checklist:
/guides/kdp-policy-updates/kdp-metadata-guidelines-checklist - KDP cover creator (for compliant cover assets):
/kdp-cover-creator